Anonymous professional profile · 36CCC739
iGaming CRM, Growth and Retention Leader
Marketing and growth leader reporting more than ten years of relevant experience across iGaming, digital products, crypto trading and fintech. Has led casino acquisition and retention, lifecycle CRM, affiliate programmes, player segmentation, product promotions, customer value analysis and commercial performance. Responsibilities include leading casino-product launches, coordinating with payments and technology suppliers, managing CRM roadmaps, paid acquisition programmes, A/B tests and multichannel campaigns. Brings experience leading marketing teams and agencies, monitoring product and financial indicators, and developing retention approaches for casino, sportsbook and mobile-game customers.
- Candidate reference
- 36CCC739
- Candidate-provided location
- Harrow Weald, United Kingdom
- Languages
- English — stated
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
Online Casino Consultant
Advises on casino product, UX, bonus mechanics, performance and player lifecycle tools, collaborating with product and engineering teams.
Casino Product and Operations Manager
Led casino launch and operations covering game configuration, promotions, CRM, payments, affiliates and supplier coordination.
Senior CRM Manager
Built CRM frameworks and retention, winback, bonus and influencer campaign plans for sports and casino audiences.
App and Web CRM Manager
Implemented onboarding and lifecycle communication workflows and conversion reporting for app and web customers.
Growth and Retention Lead
Developed acquisition and lifecycle strategies for iGaming and crypto-focused customers with affiliate and paid-media operations.
CRM Cross-Promotion Manager
Coordinated mobile-game cross-promotion and multichannel engagement.
Digital Marketing and User Acquisition Specialist
Managed acquisition and retention campaigns, marketing creatives, analytics and engagement for digital games and other consumer services.
Head of Marketing
Led casino acquisition and retention, affiliate marketing, player segmentation, paid media budgets and P&L-related reporting.
Retention Marketing Manager
Built financial-services customer retention, reactivation and cross-sell campaigns.
Customer Development and Loyalty Specialist
Worked with live-casino loyalty, player lifecycle and promotional programmes.
Operations and Project Manager
Supported affiliate, digital marketing and mobile application projects.
Capabilities
- iGaming CRM strategy
- Player retention and winback
- Lifecycle marketing
- Player segmentation
- Affiliate and partner acquisition
- Paid digital acquisition
- Campaign performance analysis
- Product and bonus promotions
- Casino product operations
- Sportsbook CRM
- Commercial performance reporting
- P&L and unit-economics awareness
- A/B testing
- SQL-enabled campaign reporting
- Cross-functional project management
- Marketing leadership
- Customer lifetime value analysis
- Agency coordination
Tools and platforms
- SQL
- Customer.io
- Firebase
- Adjust
- Intercom
- Mixpanel
- Facebook Ads
- Google app acquisition campaigns
- Income Access
Industry experience
- iGaming
- Online casino
- Sportsbook
- Crypto trading
- Fintech
- Mobile gaming
Education and training
Higher National Diploma (HND) in art and design, awarded with merit.
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