Anonymous professional profile · 251C0DEE

iGaming CRM and Player Retention Manager

iGaming CRM and retention professional with direct experience designing player lifecycle communications, segmentation and reactivation programs. Has managed omnichannel journeys using email, SMS, push and onsite messaging, built behavior-driven trigger workflows and personalized retention offers, and tested campaign hypotheses through A/B experiments. Experienced in RFM segmentation, deliverability controls, incentive design, CRM quality checks and coordination with content, design and engineering colleagues. Monitors player behavior and campaign effectiveness through retention, LTV, NGR and ROI indicators. Earlier work includes gaming customer support and retail consultation. Primarily interested in remote iGaming CRM roles and open to relocation.

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Candidate reference: 251C0DEE
Candidate-provided location: Minsk, Belarus
Languages: Russian, English

City and country are candidate-provided and have not been independently verified.

Professional background

Professional experience

Source-reported overall employment experience: 4 years across Source-reported four years of iGaming industry work, including three-plus years focused on CRM/retention; earlier retail sales experience is additional and not counted in this reported industry figure.

Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.

CRM Retention Manager

Owned lifecycle and communication journeys, trigger and audience design, channel campaigns, experimentation, player reporting and cross-functional production coordination.

Retention Manager

Developed segmentation and personalized offers, launched automated player reactivation, evaluated channel performance and outlined CRM development requirements.

Content and Campaign Manager

Configured CRM audiences, distributed communications, checked campaign accuracy and coordinated content production.

iGaming Support Operator

Assisted gaming customers with service, account and product inquiries.

Retail Sales Consultant

Provided customer-facing product information and retail sales support.

Capabilities

iGaming CRM
Player retention
Lifecycle strategy
Churn reduction
Reactivation campaigns
RFM segmentation
Behavioral segmentation
A/B testing
Omnichannel messaging
Email campaigns
SMS campaigns
Push messaging
Onsite messaging
Triggered automation
Player LTV analysis
NGR and ROI analysis
Bonus and incentive mechanics
Customer journeys
Deliverability
Campaign quality assurance
CRM requirements
Cross-functional campaign coordination
Content operations
Customer support

Tools and platforms

FastTrack
CRM
CMS

Industry experience

iGaming
Retail sales

Education and training

Applied Computer Science studies at college level as listed in the CV; completion or qualification award is not independently established.

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