Anonymous professional profile · 8B114395
Casino VIP Player Development, CRM Loyalty and Retention Professional
Casino and hospitality professional with more than a decade of experience across gaming-floor operations, player development, VIP relationship management and front-office service. In casino sales and marketing, managed local and international high-value player portfolios, used player-tracking CRM to monitor activity, value, preferences and loyalty, and supported repeat visitation through personalized outreach, targeted promotions and events. Analyzed average daily theoretical value, reinvestment levels, comps and player-book performance under established profitability guidelines, with a source-reported record of meeting commercial targets. Earlier gaming-floor work included assisting customers, explaining operational questions and coordinating technical support. Later front-office responsibilities broadened guest profiles, loyalty recognition, customer preferences, service recovery and upselling using hospitality management systems. Completed tourism-management studies with digital marketing and casino-management components and training in anti-money-laundering and counter-terrorist-financing awareness. The source supports hands-on CRM and loyalty operations, not an invented prior title of CRM Manager. The CV also identifies Papiamento as a native language, alongside English, Dutch and Spanish.
- Candidate reference
- 8B114395
- Candidate-provided location
- Aruba
- Languages
- English, Dutch, Spanish
The country is candidate-provided and has not been independently verified. City is not recorded.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
Player Development Coordinator — Casino Sales and Marketing
Managed VIP relationships and player portfolios, analyzed customer value, gaming activity, ADT, reinvestment, comps and profitability, and supported retention, reactivation, repeat visits and events through targeted outreach.
Casino Gaming Operations Attendant
Assisted gaming-floor customers, handled questions, supported gaming-machine troubleshooting and coordinated technical assistance while learning casino operations and player-service practices.
Front Office and Guest Loyalty Agent
Maintained loyalty recognition and guest profiles, preferences, cases, personalized services and service recovery, and worked with hotel operational systems and cross-department follow-up.
Scope: Player Development Coordinator and VIP portfolio responsibility
Capabilities
- VIP player development and relationship management
- Casino player loyalty and retention
- Player-tracking CRM and customer value analysis
- Average daily theoretical (ADT) performance
- Player behavior and spending analysis
- Reinvestment guidelines and comp management
- VIP customer acquisition and reactivation
- Direct and database marketing
- Personalized outreach and targeted offers
- Casino events and guest experience coordination
- Customer lifecycle and relationship management
- Revenue and retention tracking
- Casino floor operations
- Guest loyalty recognition and service recovery
- Front-office operations and upselling
- Cross-departmental coordination
- Customer profile and preferences management
- Anti-money-laundering and CFT awareness
Tools and platforms
- CMP player tracking and CRM
- Oracle Opera property management system
- Marriott EMPOWER GxP
- Marriott guest-service systems
- Customer loyalty and guest-profile systems
Industry experience
- Casino and gaming operations
- Casino player development and VIP marketing
- Hospitality and guest services
- Tourism and loyalty operations
Education and training
Completed Bachelor of Science in International Tourism Management, with study in casino management, digital marketing, consumer behavior and destination marketing. Professional training in anti-money-laundering and counter-terrorist-financing awareness.
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