Anonymous professional profile · F0513D37
iGaming CRM Content, Lifecycle Marketing and VIP Customer Experience Professional
Multilingual CRM content and customer-experience professional with experience delivering retention communications and sportsbook and casino content. Recent responsibilities include managing email, SMS and push-notification campaigns, tracking response and conversion metrics, adapting lifecycle messaging, localizing promotional content and performing quality checks on dynamic CRM templates. Earlier iGaming work includes sportsbook content management, homepage and promotion updates, customer analytics, VIP relationship management, player support, complaint resolution, responsible-gaming monitoring and verification processes. Broader commercial history encompasses real estate and investment advice, business ownership and e-commerce retail management, marketing strategy, customer-facing sales and financial services advice. This combines hands-on customer lifecycle execution with substantial prior commercial and leadership exposure, without equating the entire career with iGaming.
- Candidate reference
- F0513D37
- Candidate-provided location
- Granada, Spain
- Languages
- Dutch, Spanish, English, German, French
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
CRM Content Manager — iGaming
Directed multichannel customer lifecycle communications by email, SMS and push, analyzed open and conversion results, improved engagement and retention, and coordinated sportsbook and casino homepage content.
CRM Localization Specialist
Localized promotional messages, onboarding campaigns, notification workflows and customer communications, checking text quality, dynamic content, technical display errors and regional suitability.
VIP and Casino Customer Service Specialist
Supported VIP customers, addressed payment and bonus issues via live chat, phone and email, monitored responsible-gaming signals and supported verification and customer-due-diligence processes.
Sportsbook and Casino Content Specialist
Maintained live betting content, homepage visibility, promotional banners and CRM activities; used customer analytics to improve user navigation and resolved service requests.
Customer Service and VIP Relations
Delivered multilingual customer support, verification and VIP account management, and participated in training and quality assurance for newer agents.
Real Estate Sales and After-Sales Adviser
Helped clients with property purchases and sales, market outreach, property assessments, financial planning, post-sale care and follow-up.
Founder and Manager — Retail and E-commerce Business
Established and operated an online and physical specialty retail business, led a small team and planned marketing, sales and customer-development strategies.
Retail Sales Associate
Provided front-line customer service, sales assistance and merchandising support.
Financial Adviser
Supported clients with investment-related guidance, insurance planning and assessment of financial risk.
Scope: CRM Content Manager and prior business-founder/team leadership responsibilities
Capabilities
- CRM content and lifecycle campaign management
- Email, SMS and push notification workflows
- Customer engagement and retention
- CRM localization and content quality assurance
- Promotional content and bonus communications
- Sportsbook and casino homepage management
- Customer journey analysis
- Open-rate, click-through and conversion reporting
- VIP customer relationship management
- B2C customer service and complaint handling
- Responsible-gaming checks and customer verification
- Customer support staff training
- Digital marketing and content strategy
- Website and banner content execution
- Real estate advisory and sales follow-up
- Business ownership and team leadership
- E-commerce and retail operations
- Financial advisory and risk assessment
- Commercial negotiation and client account management
- Customer-facing multilingual communications
Tools and platforms
- CRM and content management systems
- Email, SMS and push campaign tools
- Google Analytics
- Google Ads
- Facebook Ads
- SEO and SEM tools
- Adobe Photoshop
- Microsoft Office
- Zendesk
Industry experience
- iGaming and online casinos
- Sports betting
- CRM and digital marketing
- Customer support and VIP services
- Real estate advisory
- E-commerce and retail
- Banking and financial services
Education and training
Completed bachelor's degree in Economics and Business Economics. Additional training in leadership and business transformation, project and team management, and real estate.
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