Anonymous professional profile · 2536111B
Multi-Brand iGaming CRM and Player Lifecycle Manager
CRM and customer success professional with experience managing multi-brand B2B and B2C iGaming campaigns, player engagement and retention strategies. Has developed campaign calendars, promotional mechanics, customer segments, automated lifecycle communications and A/B testing programs. Familiar with managing CRM budgets, interpreting performance data, presenting partner reports and coordinating cross-functional delivery. Earlier gaming responsibilities include promotions execution, technical CRM platform support, casino management systems, VIP customer service and team leadership. Uses dedicated CRM and reporting platforms to improve player engagement, commercial results and customer experience. Open to other opportunities and potential relocation.
- Candidate reference
- 2536111B
- Candidate-provided location
- Karsiyaka, Türkiye
- Languages
- Turkish, English
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
B2B CRM Manager
Managed multi-brand partner CRM calendars, performance reporting, campaign budgets, experimentation and stakeholder coordination.
CRM Platform Specialist
Coordinated partner onboarding, promotional configuration, lifecycle messaging, platform integration and technical support.
Gaming Promotions Manager
Planned and optimized gaming campaigns and bonuses, player segmentation, cross-channel delivery and post-campaign analytics.
iGaming Customer Support Team Lead
Coached customer support agents, handled VIP issues, service quality and customer escalations.
Gaming Customer Success Manager
Supported client onboarding, account relationships, retention and cross-team customer issue resolution.
Capabilities
- iGaming CRM
- B2B and B2C campaigns
- Multi-brand CRM management
- Player lifecycle
- Retention campaigns
- Behavioral segmentation
- A/B testing
- Budget planning
- Promotional mechanics
- Bonus lifecycle automation
- Email campaigns
- SMS campaigns
- In-app communications
- Power BI reporting
- Partner reporting
- CRM integrations
- Technical troubleshooting
- Hypercare onboarding
- VIP customer engagement
- Customer success
- Support team leadership
- Churn prevention
- Campaign analysis
- Risk controls
Tools and platforms
- Customer.io
- Symplify
- Brevo
- Power BI
- Jira
- EGT Amusnet Back Office
- Casino management systems
- Microsoft Office
- SQL
- HTML email
Industry experience
- iGaming
- Casino CRM
- Sportsbook customer support
- Gaming technology
Education and training
Studies in genomics and in molecular biology and genetics; CV does not establish completion of a degree. Institutions and dates omitted.
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