Anonymous professional profile · D848B661
iGaming CRM, VIP Retention and Player Lifecycle Professional
iGaming CRM and retention professional with seven years of reported industry experience, including more than four years managing player lifecycle and CRM operations. Has led regional player engagement, retention, reactivation, VIP progression and segmentation programmes for casino and sportsbook products. Manages multichannel campaigns through email, SMS, push and on-site messaging, coordinates promotional calendars, analyses customer behaviour and marketing effectiveness and tests new approaches with marketing, product, data and commercial teams. Earlier work includes consumer experience and digital product-content operations.
- Candidate reference
- D848B661
- Candidate-provided location
- Yerevan, Armenia
- Languages
- Armenian — native, English — advanced, Russian — intermediate, French — intermediate, Spanish — intermediate
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
Senior Regional CRM Manager
Leads regional CRM strategy, retention, reactivation and VIP progression, coordinates promotional calendars and analyses customer and campaign performance.
VIP CRM Manager
Managed sports and casino lifecycle programmes, segmentation, promotions and testing to support customer engagement.
CRM Executive
Executed conversion, retention and winback campaigns using automated communication triggers and multichannel messaging.
Consumer Experience Executive
Coordinated customer acquisition and experience initiatives, channels and cross-functional reporting.
Senior Product Content Manager
Oversaw gaming website content, visual updates and task workflows across international markets.
Capabilities
- iGaming CRM management
- Player lifecycle marketing
- VIP segmentation and engagement
- Retention and reactivation
- Casino CRM campaigns
- Sportsbook CRM campaigns
- Multichannel CRM communications
- Email and SMS campaigns
- Push and onsite messaging
- CRM automation
- Promotional calendar management
- Player behaviour analysis
- A/B testing
- Cohort and churn analysis
- Campaign ROI reporting
- Bonus and promotional optimization
- Product content operations
Tools and platforms
- FastTrack
- EveryMatrix
- GR8 Tech
- Power BI
- Tableau
- Simplify
- Jira
- Content management systems
Industry experience
- iGaming
- Casino
- Sportsbook
- CRM and retention
- Digital consumer products
Education and training
Studies in marketing and sales and postgraduate business administration; the source does not explicitly establish degree completion.
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