Anonymous professional profile · 21C1166B

iGaming CRM, Retention and Player Lifecycle Lead

Gaming CRM and retention professional with experience developing lifecycle campaigns, segmenting players and coordinating onboarding, deposit, VIP engagement and reactivation programs. Has led a small CRM team, managed promotional budgets and aligned customer messaging with technical and commercial stakeholders. Earlier work includes customer support, escalation handling and VIP player relationships. Skilled in configuring event-triggered workflows, campaign exclusions, email communication and performance measurement across several markets. Familiar with CRM automation, campaign testing, deposit analytics and bonus budget oversight, with documented responsibility for player retention and CRM operations.

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Candidate reference: 21C1166B
Candidate-provided location: Tbilisi, Georgia
Languages: Russian, English

City and country are candidate-provided and have not been independently verified.

Professional background

Professional experience

Completed overall employment experience: 2 years across Two completed employment years across gaming customer support, VIP account relationships, CRM management and retention leadership; the source describes nearly two years specifically in CRM.

Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.

Head of CRM and Retention

Led CRM managers, set retention priorities, coordinated lifecycle automation, planned bonus budgets and analyzed player deposits and campaign performance.

CRM and Retention Manager

Built player segments and automated retention workflows, coordinated campaign assets, events and technical implementation.

VIP Player Manager

Maintained high-value player relationships and handled engagement across international gaming markets.

Gaming Customer Support Specialist

Assisted with player accounts, payment and bonus enquiries, complex cases and operational escalations.

Capabilities

iGaming CRM
Player retention
Lifecycle marketing
Player onboarding
VIP engagement
Reactivation campaigns
Customer segmentation
Bonus budget management
Email automation
Campaign planning
Deposit cohort analysis
Trigger-based workflows
CRM operations
CRM team leadership
A/B testing
Campaign analytics
Player support escalations
API integration
Webhooks
HTML email
Campaign reporting
Cross-functional coordination

Tools and platforms

Customer.io
Mailgun
Custom CRM systems
HTML
CSS
Liquid
APIs
Webhooks
SQL
Google Sheets

Industry experience

iGaming
Casino player operations
Player retention and CRM

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