Anonymous professional profile · FA6676E0
iGaming Affiliate Partnerships, Performance Marketing and Sportsbook Operations Leader
iGaming commercial and operational leader with more than eight source-reported years across affiliate partnerships, performance marketing, online sportsbook operations, product launches and digital audience acquisition. Has managed affiliate media assets, negotiated CPA, revenue-share and hybrid commercial agreements, developed operator partnerships and optimized acquisition funnels through traffic and conversion analytics. Earlier sportsbook management covered mobile and web product launches, paid media buying, affiliate programme design, localized payments integration, KYC/AML processes, customer support and cross-functional remote teams. Marketing leadership includes campaign strategy, mobile acquisition, influencer partnerships, SEO and brand development, with earlier digital marketplace growth experience. Combines direct buyer-side campaign execution with operator relationships, compliance awareness and technical product delivery. The applied-for recruiter/talent-partner vacancy is a target, not evidence of recruiting work.
- Candidate reference
- FA6676E0
- Candidate-provided location
- Sacramento, United States
- Languages
- English
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
Senior Affiliate Network Business Manager
Developed betting media portfolios, negotiated operator affiliate deals, optimized funnel performance, coordinated SEO/content teams and monitored advertising compliance.
Sportsbook Operations and Marketing Manager
Directed web/mobile product launches, paid acquisition, affiliate programme setup, localized payments, customer operations and compliance improvements.
Gaming Brand and Marketing Manager
Led integrated advertising, conversion optimization, brand work, audience segmentation and mobile product marketing.
Digital Marketing Executive — Betting
Managed performance channels, social growth, reporting, influencer collaborations and customer acquisition campaigns.
Digital Marketplace and Influencer Manager
Supported go-to-market initiatives, user onboarding, digital creator programmes and remote team workflows.
Scope: Senior iGaming Business Manager and sportsbook marketing/operations leadership
Capabilities
- iGaming affiliate account management
- Operator partnership development
- CPA RevShare and hybrid negotiations
- Affiliate programme design
- Paid acquisition and performance marketing
- Google Ads and Meta Ads campaign management
- Sportsbook and casino operations
- User acquisition funnel optimization
- First-time-deposit and retention metrics
- SEO SEM and affiliate media content
- Programmatic and mobile app advertising
- Cross-functional product launch management
- Payment integration coordination
- KYC AML and fraud prevention awareness
- Campaign analytics and A/B testing
- Influencer partnerships
- Remote team and commercial project coordination
- Digital brand strategy
Tools and platforms
- Google Ads
- Meta Ads
- Google Analytics
- Looker
- HubSpot CRM
- Notion
- Asana
- AppsFlyer
- Adjust
- Xtremepush
- Microsoft Excel
- Programmatic DSPs
- Meta Business Suite
- M-Pesa and mobile payment integration workflows
Industry experience
- iGaming and online sportsbooks
- Affiliate and performance marketing
- Casino and betting operations
- Mobile app and product operations
- Digital marketplace growth
Education and training
Completed bachelor's degree in Economics and Sociology. Additional accounting studies/certifications and professional training in digital advertising, analytics, marketing platforms and applied AI.
Hiring through InVault
Start a conversation about this candidate.
Contact InVault to discuss this candidate. Current availability and any private profile access are handled separately; submitting an enquiry does not reserve a candidate or provide a CV.
Alternatively, contact InVault on WhatsApp or Telegram, quoting reference FA6676E0.