Anonymous professional profile · E3D0FAC5
Sportsbook CRM, Retention and Product Manager
Sportsbook and casino marketing professional with experience developing player segmentation, retention offers, cross-sell campaigns and lifecycle promotions for regulated gaming markets. Has coordinated sportsbook content and bonus programmes, tested player-facing initiatives, examined performance metrics and worked with product, data, trading and compliance teams. Earlier responsibilities include sportsbook operations, product ownership and digital marketing analysis. Experience in CRM is substantive, though the documented roles encompass broader sportsbook and marketing operations.
- Candidate reference
- E3D0FAC5
- Candidate-provided location
- Rio de Janeiro, Brazil
- Languages
- Portuguese, English, Spanish, Italian
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
Sportsbook manager and CRM campaign lead
Managed promotional offers, segmented campaigns, casino cross-sell initiatives and performance analysis in multi-market sportsbook environments.
Sportsbook operations and product owner
Coordinated offers, website content, player-facing features and delivery with engineering, trading and marketing.
Digital marketing analyst
Analysed market data and supported marketing strategies and project execution.
Scope: Senior
Capabilities
- CRM campaign planning
- Player segmentation
- Retention and reactivation
- Sportsbook promotions
- Casino cross-sell
- Bonus configuration
- A/B testing
- Lifecycle marketing
- Performance reporting
- Product backlog planning
- Campaign optimisation
- Cross-functional delivery
Tools and platforms
- SQL
- Power BI
- HubSpot
- Google Analytics
- Jira
- Monday.com
- Miro
- ClickUp
Industry experience
- iGaming
- Sports betting
- Online casino
- Digital marketing
Education and training
Master's-level sports management study, MBA-level sports entertainment and marketing management study, and bachelor's-level advertising and marketing study recorded. Completion of specific awards not explicitly established. Additional digital product and marketing certifications are listed.
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