Anonymous professional profile · E60CA773
Multilingual iGaming CRM Campaigns and Player Retention Specialist
Multilingual iGaming customer relationship and lifecycle marketing professional with experience supporting player enquiries and executing CRM engagement campaigns. Has planned customer journeys, coordinated email, SMS and push communications, segmented audiences by behavior and monitored campaign performance through KPIs. Familiar with CRM automation triggers, A/B testing and retention and reactivation strategies, including collaboration with cross-functional gaming teams. Earlier player-support work involved live chat, email and telephone service. Has an academic background in languages and additional training in Spanish, customer service, negotiation and digital skills.
- Candidate reference
- E60CA773
- Candidate-provided location
- Badajoz, Armenia
- Languages
- Armenian, Spanish, English, Russian
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
iGaming CRM Specialist
Planned multichannel player journeys, segmented audiences, ran retention and activation campaigns, reviewed performance metrics and optimized communications through testing.
Junior CRM Marketing Specialist
Supported campaign implementation, player-journey coordination, marketing automation and engagement reporting.
iGaming Customer Support Agent
Answered player enquiries through chat, email and telephone, resolved service issues and contributed to consistent customer care.
Language Teacher
Provided English-language instruction and supported learner development in an earlier teaching role.
Capabilities
- iGaming CRM
- Lifecycle marketing
- Retention campaigns
- Player engagement
- Reactivation
- Customer segmentation
- Email marketing
- SMS campaigns
- Push notifications
- Automated journeys
- A/B testing
- Campaign performance
- KPI monitoring
- Customer support
- Live chat
- Telephone support
- Player enquiries
- CRM automation
- Marketing communication
- Audience analysis
- Teamwork
- Multilingual support
Tools and platforms
- Customer.io
- OneSignal
- Microsoft Excel
- Microsoft Office
- Jira
- Basic HTML
- PWA tools
Industry experience
- iGaming
- Casino CRM
- Sportsbook CRM
- Customer support
- Digital marketing
- Language education
Education and training
Bachelor's qualification in Romance and Germanic Philology is listed, with additional Spanish-language, customer service, commercial negotiation, digital skills and other practical training.
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