Anonymous professional profile · 7CC1E8EE
iGaming CRM Campaign Execution, Customer Retention and Gamification Specialist
CRM campaign and gamification specialist with hands-on experience creating, launching and reviewing player communications for iGaming brands. Uses Customer.io, Smartico and in-house systems to develop audience segments, triggered communications, automated retention journeys and promotional campaigns. Configures loyalty points, missions, tournaments and reward mechanics, maintaining accuracy across multi-brand gaming campaigns and coordination with marketing, product and support teams. Has executed A/B tests and analyzed retention, churn, LTV, ARPU, open-rate and click-to-open results to improve campaign performance. More recent work includes reviewing player cohorts, deposit-conversion and engagement metrics, applying promotional eligibility rules and preparing in-app widgets with HTML/CSS. Earlier assignments involved retention communications, churn analysis, customer feedback and CRM automation. International Relations studies and English-language proficiency support cross-functional communication. The applied CRM Manager title is a target; the source documents practical CRM and gamification campaign roles.
- Candidate reference
- 7CC1E8EE
- Candidate-provided location
- Zagreb, Croatia
- Languages
- Ukrainian, English, Russian
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
CRM and Gamification Campaign Manager
Configured casino campaign journeys, promotional rewards, loyalty programmes and in-app communications; reviewed analytics and supported multi-brand CRM execution.
CRM Campaign Automation Specialist
Developed audience segmentation, triggered messages, retention flows, A/B tests and campaign performance analysis using CRM tools.
Customer Retention and Communications Coordinator
Supported churn-focused player outreach, personalized lifecycle campaigns, reporting and coordination with product and support teams.
Scope: CRM and Gamification Manager role titles; execution-focused responsibilities
Capabilities
- iGaming CRM campaign setup and QA
- Customer.io automated workflows
- Smartico gamification and bonuses
- Audience segmentation and personalization
- Lifecycle email and triggered communications
- Retention and reactivation journeys
- Loyalty points missions and tournaments
- Free Spins and promotional mechanics
- Multi-brand CRM campaign scheduling
- A/B testing and performance analysis
- Retention churn and LTV metrics
- ARPU and campaign open rates
- Deposit conversion and customer cohorts
- In-app content and widget preparation
- Marketing and product team coordination
- Campaign troubleshooting and launch checks
Tools and platforms
- Customer.io
- Smartico
- GR8 Tech back office
- Proprietary CRM platforms
- Tableau
- Microsoft Excel
- HTML
- CSS
Industry experience
- iGaming and online casinos
- CRM and player lifecycle marketing
- Gamification and customer engagement
Education and training
International Relations university studies are documented; qualification completion is not explicitly established.
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