Anonymous professional profile · A032AC01
International iGaming CRM, Customer Lifecycle and Retention Marketing Leader
CRM and lifecycle marketing leader with over seven source-reported years specializing in iGaming, retention, automated customer journeys and multichannel campaigns. Built a CRM function and operating processes from inception, coordinated cross-market communications for affiliate businesses, created audience segments and personalized journeys, and used campaign analytics and A/B tests to optimize engagement, reactivation and conversion. Earlier CRM positions involved sports betting and casino customer communications through email, SMS, push and onsite messaging, including region-sensitive regulatory considerations. More recently founded a retention and marketing automation consultancy, developing web presence and inbound acquisition systems. Earlier commercial experience includes credit-risk assessments, financial reporting and agricultural trade coordination. Brings broad cross-functional collaboration across Product, BI, SEO, Content and Commercial teams and hands-on use of leading marketing automation platforms.
- Candidate reference
- A032AC01
- Candidate-provided location
- Valencia, Spain
- Languages
- Spanish, English
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
CRM Consultant and Founder
Developed retention and lifecycle marketing consultancy services, automation approaches, digital website presence and inbound audience acquisition.
CRM Manager — International iGaming Affiliate Marketing
Built and led CRM functions, executed multi-brand campaigns, segmented audiences, improved automated lifecycle journeys and optimized conversion and retention through analytics.
CRM Coordinator — Multi-Market Gaming
Executed CRM campaigns, built customer segments, designed lifecycle automation and measured engagement across regulated markets.
Sportsbook CRM Coordinator
Developed sports betting customer lifecycles and multichannel messaging, aligned promotions with regulated market considerations and campaign objectives.
Credit Risk Specialist
Performed credit assessments, financial risk reviews and reporting for commercial decisions.
Barter and Commercial Operations Coordinator
Managed agricultural trade-related barter workflows, financial reconciliations and stakeholder coordination.
Scope: CRM Manager, CRM consultancy founder and international lifecycle marketing leadership
Capabilities
- iGaming CRM strategy and execution
- Lifecycle marketing and customer retention
- Multichannel email SMS push and onsite campaigns
- Automated customer journeys
- Behavioral audience segmentation
- Affiliate brand campaign operations
- Player reactivation and engagement
- CRM function and workflow development
- A/B testing and campaign optimization
- Marketing analytics and performance reporting
- CRM project and cross-market coordination
- Cross-functional product and BI collaboration
- Retention consulting and marketing automation
- SEO and inbound website strategy
- Credit risk analysis and commercial finance coordination
Tools and platforms
- Xtremepush
- Salesforce Marketing Cloud
- Optimove
- Acoustic
- Solitics
- Looker
- Google Analytics 4
- Jira
- Confluence
- Miro
Industry experience
- iGaming and casino marketing
- Sports betting and affiliate marketing
- CRM and digital lifecycle marketing
- Financial risk and credit
- Agricultural commodity operations
Education and training
Completed bachelor's degree in Economics and advanced diploma in Marketing.
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