Anonymous professional profile · 5F825390
iGaming CRM Loyalty and Player Promotions Operations Manager
iGaming CRM and loyalty professional experienced in managing player lifecycle campaigns, loyalty schemes, VIP programs and casino and sportsbook promotions. Has configured CRM journeys, player segments, bonus eligibility, wagering conditions and cross-channel communications, collaborating with product and technical teams on game mechanics and platform improvements. Leadership experience includes coaching CRM and player-service teams, developing high-value player engagement initiatives and using business intelligence reporting to evaluate campaigns. Earlier customer support and VIP account work provides experience responding to player concerns and delivering tailored engagement. Prior expertise is primarily iGaming rather than lottery-specific operations.
- Candidate reference
- 5F825390
- Candidate-provided location
- Santa Cruz do Sul, Brazil
- Languages
- Portuguese, English
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
Loyalty and CRM Operations Manager
Coordinated player loyalty schemes, CRM journeys, gamified promotions and reporting with marketing, product, data and casino teams.
CRM and Loyalty Team Lead
Configured segmentation, communication automations, campaign eligibility and player rewards while supporting CRM staff training and program operations.
VIP Account and Retention Team Lead
Managed player relationship initiatives, supervised VIP engagement and developed personalized offers for customer segments.
Customer Support Team Lead and Agent
Managed service shifts, coached agents and helped resolve customer account questions through digital support channels.
Capabilities
- CRM campaign management
- Player lifecycle marketing
- Loyalty programs
- VIP player relationships
- Retention
- Player segmentation
- Gamification
- Promotional campaign operations
- Bonus configuration
- Wagering requirements
- Missions and tournaments
- Email campaigns
- SMS campaigns
- Push notifications
- In-app communications
- Reactivation journeys
- A/B testing
- CRM team leadership
- Customer support
- Cross-functional collaboration
- Business intelligence reporting
- Campaign analytics
- Casino and sportsbook promotions
- Customer engagement
Tools and platforms
- Smartico
- Intercom
- Tableau
- Amazon QuickSight
- Microsoft Excel
- Google Sheets
Industry experience
- iGaming
- Casino and sportsbook
- CRM and retention
- Loyalty and VIP operations
- Promotional marketing
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