Anonymous professional profile · C7A38870

Email Lifecycle and Retention Marketing Specialist

Email and retention marketing specialist with experience developing customer lifecycle programs across e-commerce, SaaS, fintech, healthcare and entertainment services. Has built email channels, segmented audiences, mapped onboarding and activation journeys, created abandoned-cart, reactivation and cross-sell communications and monitored conversion and engagement results. Has coordinated automated messages, deliverability checks, customer events and multichannel campaigns, using CRM and email platforms as well as analytics and design tools. Interested in transitioning into iGaming CRM and player retention, but previous gaming-sector employment is not documented. Open to opportunities and potentially relocation.

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Candidate reference: C7A38870
Candidate-provided location: Bratislava, Slovakia
Languages: Ukrainian, English, Slovak

City and country are candidate-provided and have not been independently verified.

Professional background

Professional experience

Completed overall employment experience: 2 years across Two completed years in lifecycle, email and retention marketing across e-commerce, SaaS, fintech, healthcare and entertainment; no direct iGaming employment.

Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.

Email Marketing Specialist

Developed segmented email campaigns, onboarding flows, automated scheduling, webinar registration and feedback journeys for SaaS customers.

Multi-Client Retention Marketing Specialist

Supported campaigns and reactivation automation for e-commerce, fintech and healthcare clients, including lifecycle and post-service communications.

Freelance Email Marketing Specialist

Built customer acquisition forms, lifecycle automation and recurring email promotions for consumer e-commerce.

Retention Email Marketing Specialist

Managed customer communications, cross-sell and repeat-engagement flows for entertainment brands and coordinated event triggers.

Product and Email Marketing Specialist

Delivered product launch emails, seasonal promotions and online catalogue marketing.

Capabilities

Email marketing
CRM campaigns
Customer lifecycle
Retention marketing
Behavioral segmentation
Customer onboarding
Activation flows
Reactivation
Cross-sell campaigns
Win-back communications
Email automation
Campaign analytics
Deliverability
Customer journey mapping
Trial conversion
Webinar promotions
Customer engagement
A/B optimization
HTML email
Communication planning
Marketing analytics

Tools and platforms

Klaviyo
HubSpot
ActiveCampaign
Yespo
SendPulse
Brevo
MailerLite
GA4
PostHog
Matomo
Tableau
Google Postmaster Tools
MxToolbox
Mail-Tester
GlockApps
Stripo
HTML
CSS
Figma
Canva
ManyChat
Shopify

Industry experience

E-commerce
B2B SaaS
Fintech marketing
Healthcare marketing
Entertainment

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