CRM Managers

CRM Managers

iGaming Onboarding & Reactivation CRM Lead — Hybrid, Sliema, Malta

Lead player onboarding and reactivation lifecycle programs across regulated gaming markets.

Vacancy details

This is a private vacancy. Company details stay confidential until InVault confirms a serious candidate fit.

Status
Active
Date posted
2026-11-15
Open until
2027-02-13
Employment type
Full-time
Source-listed languages
Not specified
Language requirement
Conditional on the source role
Work arrangement
Hybrid
Physical workplaces
Sliema, Malta
Applicant eligibility
Applicant geography not specified

Overview

Plan and optimize gaming customer lifecycle journeys from initial activation through re-engagement. Coordinate CRM campaign calendars, targeting, promotion setup and performance reviews with marketing and product teams, maintaining responsible gambling controls.

Requirements

  • Experience owning lifecycle CRM campaigns and customer journeys.
  • Understanding of onboarding, reactivation and retention mechanics.
  • Ability to interpret campaign performance data.
  • Stakeholder management with marketing, product and regional teams.
  • Knowledge of compliant promotional and responsible gaming processes.

Responsibilities

  • Design onboarding and reactivation journey plans.
  • Coordinate multichannel CRM campaigns and promotion configurations.
  • Review campaign conversion and retention metrics.
  • Improve targeting, testing and workflow efficiency.
  • Ensure activity follows responsible gaming requirements.

Conditions

  • Full-time hybrid position based in Sliema, Malta.