Anonymous professional profile · B2F4E849
iGaming CRM and Lifecycle Marketing Professional
iGaming CRM and lifecycle-marketing professional who reports more than twelve years of industry and digital-marketing experience. Has managed player engagement programmes for casino and sportsbook services, including segmentation, multichannel campaigns, retention, reactivation and automated customer journeys. Brings experience coordinating marketing and CRM teams, evaluating campaign performance and developing B2B communications and content systems. Demonstrated tools include Salesforce and Acoustic, alongside marketing analytics and digital-content platforms. Source chronology does not establish a precise completed overall employment total.
- Candidate reference
- B2F4E849
- Candidate-provided location
- Salzburg, Austria
- Languages
- German, English, Spanish, French
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
iGaming CRM, player retention and product marketing
Coordinated segmentation, promotional campaigns, player communications and automated lifecycle programmes for casino and sportsbook customers.
B2B marketing, content and CRM consulting
Developed communications frameworks, marketing content, CRM processes and digital campaign support for business customers.
Editorial and communications work
Produced accessible written materials and maintained editorial standards for stakeholder communications.
Capabilities
- Casino and sportsbook CRM
- Player retention
- Behavioural segmentation
- Lifecycle marketing
- Customer reactivation
- Marketing automation
- Multichannel campaigns
- Promotional strategy
- CRM analytics
- Campaign reporting
- Conversion optimization
- A/B testing
- Team coordination
- B2B content marketing
- SEO strategy
- Customer engagement
Tools and platforms
- Salesforce
- Acoustic
- HubSpot
- Google Analytics 4
- Matomo
- WordPress
- Jira
- Confluence
- Google Ads
- n8n
Industry experience
- iGaming casino and sportsbook marketing
- CRM and retention
- Digital marketing and SEO
- B2B communication and content
Education and training
Bachelor's degree in political science, with additional business and law studies; secondary-level academic qualification and professional development in leadership, digital marketing and automation.
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