Anonymous professional profile · A0961116
iGaming CRM, Retention and Lifecycle Marketing Professional
CRM and lifecycle-marketing professional with demonstrated experience managing sportsbook and casino engagement programmes, including customer onboarding, segmentation, retention, reactivation and VIP journeys. Has coordinated multi-channel promotional campaigns, assessed bonus effectiveness and collaborated with trading, risk, product and analytics teams on commercial performance. Earlier work in mobility-market operations, digital partnerships and account management supports broader customer-growth and operational leadership capabilities. Experienced with campaign analysis and customer engagement systems.
- Candidate reference
- A0961116
- Candidate-provided location
- Accra, Ghana
- Languages
- English
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
iGaming CRM and retention management
Led customer lifecycle strategies, promotional campaigns, player segmentation and retention reporting for sportsbook and casino products.
Mobility marketplace operations
Supported local market operations, customer growth, onboarding processes, promotional planning and operational reporting.
Digital sales and key account management
Managed business relationships, digital marketing campaigns, merchant onboarding and account-development activities.
Capabilities
- Sportsbook and casino CRM
- Customer lifecycle strategy
- Retention campaigns
- Customer segmentation
- VIP engagement
- Marketing automation
- Bonus and promotion optimization
- Churn prevention
- Cross-functional leadership
- Campaign analysis
- A/B testing
- Commercial reporting
- Customer onboarding
- Digital marketing
- Stakeholder coordination
Tools and platforms
- Optimove
- ELSA
- CRM campaign management systems
Industry experience
- iGaming sportsbook and casino operations
- Mobility marketplaces
- E-commerce and digital partnerships
- Digital sales and marketing
Education and training
Bachelor of Science degree in engineering sciences.
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