Anonymous professional profile · 1C7206C7
iGaming CRM, Lifecycle and Growth Analytics Specialist
iGaming marketing and customer analytics specialist with source-reported six-plus years in the industry, focused on CRM campaigns, player journeys, acquisition and retention. Has configured email and SMS journeys, analysed campaign engagement, segmented audiences and evaluated conversion funnels and player behaviour. Experienced in LATAM market research, executive reporting and cross-functional marketing and BI work. Broader experience includes digital marketing and independent data-driven growth consulting.
- Candidate reference
- 1C7206C7
- Candidate-provided location
- Lima, Peru
- Languages
- Spanish, English
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
CRM growth and content manager
Optimised localised campaign content and engagement across gaming markets and supported strategic market research.
Acquisition and customer analytics specialist
Analysed conversion funnels, built referral journeys and produced reports on campaign effectiveness.
Digital channel and CRM assistant
Configured customer marketing campaigns and studied registration-to-transaction funnels.
Digital marketing and consulting
Supported lead generation, analytics and campaign improvement projects.
Capabilities
- CRM campaign execution
- Customer segmentation
- Lifecycle messaging
- Email and SMS journeys
- Retention analytics
- Acquisition funnel analysis
- Player behaviour analysis
- KPI reporting
- Conversion optimisation
- LATAM market research
- Marketing analytics
Tools and platforms
- Optimove
- BetConstruct CRM
- Mailchimp
- Power BI
- Microsoft Excel
- SQL
- Google Analytics
- Python
- Google Search Console
Industry experience
- iGaming
- Digital marketing
- Customer analytics
Education and training
Bachelor's degree in Administration and Marketing and specialised digital marketing studies. Master's studies in Data Science with thesis work; degree issuance explicitly pending.
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