Anonymous professional profile · E2249898
Senior iGaming Growth, CRM and Crypto Affiliate Partnerships Manager
Senior iGaming commercial and marketing professional with experience across sportsbook operations, player acquisition, retention, CRM and affiliate partnership growth. Has led regional marketing programs, designed player lifecycle journeys, negotiated commercial agreements and managed collaborations with digital publishers, influencers and crypto-oriented partners. Experienced in SEO-driven acquisition, conversion funnels, campaign optimization and marketing analytics for casino and betting audiences. Earlier roles involved global CRM automation, sportsbook promotions, affiliate account development, customer service leadership and direct player support. Brings experience coordinating cross-functional marketing, product and technical teams in multi-market gaming operations.
- Candidate reference
- E2249898
- Candidate-provided location
- St Julian, Malta
- Languages
- English, Italian
City and country are candidate-provided and have not been independently verified.
Professional background
Professional experience
Overall employment totals and source-reported industry experience are separate claims. Read the profile summary for the supported distinction.
Crypto iGaming Marketing and Partnership Manager
Led crypto casino marketing, publisher and influencer partnerships, SEO-led acquisition, commercial negotiations, campaign budgets and conversion performance reviews.
Global CRM and Retention Manager
Developed multichannel player engagement and lifecycle messaging programs, automated journeys, market segmentation and performance reporting.
Gaming Acquisition Manager
Managed affiliate and media partnerships, negotiated acquisition agreements and improved campaign performance across markets.
Regional iGaming Marketing Manager
Built marketing strategies and acquisition/retention programs, coordinated product promotions and improved international campaign processes.
Sportsbook Operations and Promotions Coordinator
Supported sportsbook launches, promotions, operational reporting and product collaboration.
Customer Service Team Leader and Agent
Managed service teams and queues, trained support staff, handled customer enquiries and supported player-related technical or financial requests.
Capabilities
- iGaming marketing
- Crypto casino acquisition
- Affiliate partnerships
- Influencer partnerships
- Publisher relationships
- SEO acquisition
- Growth marketing
- Player acquisition
- Retention strategy
- CRM lifecycle management
- Player segmentation
- Automated campaigns
- Sportsbook operations
- Campaign promotion
- Bonus strategy
- Conversion optimization
- Marketing analytics
- Commercial negotiations
- Campaign budgeting
- Partnership development
- ROI optimization
- Customer support leadership
- Player engagement
- Cross-functional management
Tools and platforms
- Emarsys
- CRM platforms
- Marketing analytics tools
- SEO platforms
Industry experience
- iGaming
- Sports betting
- Casino marketing
- Crypto casino marketing
- Web3 partnerships
- Digital advertising
Education and training
University-level first- and second-cycle qualifications in criminology, sociology and social sciences are listed; no institutions or dates disclosed.
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